Best described as the cross-pollination of anthology and surrealism, our next guests’ creative practice daisy-chains still life photography, floral installation and design.
This multitalented artist is at the cutting edge of her field collaborating with the likes of Aesop, Mercedes & AC hotels et al. Below, we discuss her childhood, overcoming creative block and naturally, UFOs. Introducing—
WORDS: DHARMA STUART
IMAGES: HATTIE MOLLOY
COSTA VIRTANEN
Hattie Molloy
hattiemolloy.com.au
@hattiemolloy
DG When did your passion for flowers start to brew?
HM From the time I started walking I was stealing flowers and making little posies. It’s been in my DNA from the get go.
HM I grew up on the mornington peninsula. I spent a lot of time with my grandmother Dulcie who had an amazing garden and I would spend my time picking violets and going on garden tours with her.
DG Floristry seems to be shaking off traditional restraints and birthing into an epoch of conceptual art. What is motivating this ‘movement’? How much of a role does social media play in its growth?
MERCEDES BENZ x HATTIE MOLLOY, IMAGE: LIZ SUNSHINE
HM I think through social media I’ve been able to show people what I want to be known for which in turn pushes the boundaries of what traditional floristry has been. I hate being put into any kind of box. I want to keep discovering where else I can take my practice. I think flowers will always be at the core of what I do and a part of my DNA. But I’m looking forward to delving into new mediums that push my practice forward.
DG Where did you learn flower arranging?
HM I found that by experimenting myself is where I have taught myself most of how I work today. I like to think there are no rules. As long as it looks bloody amazing.
DG What was your first teenage job? Tell me a bit about other jobs leading you to being a florist? When & how did you get your start?
HM My first job was at sportsgirl at 16. I had dropped out of high school and started working full time. For many years I struggled with serious mental health issues which saw me in and out of hospital. I bounced around to many different jobs. In the back of my mind flowers were always what I wanted to do. I started studying floristry at 23 and was freelancing for other florists for a couple of years.
I was really focused on developing my own style and wanted to show people what I wanted to be known for. Instagram was a great tool as I could showcase the work I wanted to be doing. It all took off quite quickly now looking back.
DG Floristry seems to be shaking off traditional restraints and birthing into an epoch of conceptual art. What is motivating this ‘movement’? How much of a role does social media play in its growth?
DG Are you a big traveler? How have your travels informed your work?
HM I was a big traveler in my late teens early twenties. I was lucky to be able to see some amazing places. India being one of my all time favourites. Unfortunately since covid and now with my disability travel hasn’t been very accessible. But hopefully in the future this will be more attainable.
DG One of the most incredible things about your work is that it is living. Your work is breath-taking, does the impermanence of your creations bother you at all?
HM I find the ephemeral nature of my work adds to the beauty in some ways. There is something about a fleeting moment. But I do look for ways that I can make work in a more permanent way which is in the works.
DG Describe your happy place.
HM Visiting gardens feed my soul.
DG What kind of vases do you gravitate toward?
DG Who has been your favourite client to date? What set them apart?
HM I loved doing the Aesop pumpkin installations across melbourne and sydney. I had been obsessed with pumpkins for many years and I’d do installations in my shops with them but Aesop was the first client to come to me and say… WE WANT PUMPKINS! I loved that.
Now that I’m doing more designing it’s a lot of sketches (even tho I’m bad at them). As I work on so many different types of projects from large scale installation, event design, floral design, product design to photography it really depends on what suits the project.
DG You have an incredible ability to make even the most mundane perishables, like vegetables, appear almost fictional/ “other-wordly”. Do you believe in UFOs?
DG Finally, what’s your favourite flower?
DG Thanks so much for your time Hattie.
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